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Local SEO & Google Maps SEO Services

Local SEO & Google Maps SEO ServicesLocal SEO & Google Maps SEO ServicesLocal SEO & Google Maps SEO Services

Dominate Google Maps & Local Search across Phoenix, Chandler, Mesa, Scottsdale, Gilbert - and the entire Valley.

Get Your FREE GMB Audit

Local SEO & Google Maps SEO Services

Local SEO & Google Maps SEO ServicesLocal SEO & Google Maps SEO ServicesLocal SEO & Google Maps SEO Services

Dominate Google Maps & Local Search across Phoenix, Chandler, Mesa, Scottsdale, Gilbert - and the entire Valley.

Get Your FREE GMB Audit

14+ Years of Local SEO Expertise

Local SEO Services

Google Business Profile Optimization

Google Business Profile Optimization

Google Business Profile Optimization

Claim, fix, and fully optimize your GBP for more visibility and calls.

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Google Maps SEO

Google Business Profile Optimization

Google Business Profile Optimization

Rank higher in the 3-Pack with citations, reviews, and content tuned for your service area. 

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GBP Susension & Reinstatement Help

Google Business Profile Optimization

GBP Susension & Reinstatement Help

Suspended or missing from search? We get your listing back-fast.

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Who We Serve

Built for Local Business. Trusted by Trades.

Roofing • Plumbing • HVAC • Electricians • Pest Control • Window Cleaning • Pressure Washing • Landscaping • Remodeling/GC • Water Damage • Garage Door • Low-Voltage / AV & Network Cabling • And small businesses who rely on local visibility to grow.

Why Work With Me?

💼 Real Results. Local Visibility That Pays Off.


You’re not hiring an agency that disappears behind a login screen. You’re working with a local SEO strategist who’s obsessed with results—Map Pack rankings, website traffic, and customer calls that actually convert. Clients have seen their phones ring again, their business listings rise to the top, and their websites drive leads—often after months (or years) of getting nothing from other SEO “experts.”


“I went from barely getting any calls to being in the top 3 on Google Maps. Sandra knows her stuff.”
— Local Business Owner, Chandler AZ

Get Started. Get Your Free GMB Audit.

Why Work With Me?

🤝 Personalized, Hands-On SEO Partnership


You’ll never be treated like a number. I work directly with you to tailor a local SEO strategy that fits your goals, market, and budget. You’ll know exactly what’s being done and why—with clear reporting, collaborative sessions, and direct access to me, not a sales rep or chatbot.


“She met with us weekly, kept us updated, and made it easy to understand what was working.”
— Home Services Client, Phoenix AZ

Get Started. Get Your Free GMB Audit.

Why Work With Me?

⚙️ Technical Expertise Meets Street-Level Strategy


From Google Business Profile optimization to local citations, content, and review velocity, every part of your digital presence gets a performance upgrade. I’ve helped businesses recover from SEO damage, rebuild trust with Google, and dominate their local category in search.

Services include:

  • GBP category and service mapping
     
  • Post, photo, and Q&A cadence
     
  • Local citation building and cleanup
     
  • Call tracking, UTM-tagged links, and lead attribution
     
  • Ongoing edits monitoring and insights
     

“We had a mess with our listings and our website. She saved our domain, email, and helped us climb back to page one.”
— Professional Services Client, Gilbert AZ

Get Started. Get Your Free GMB Audit.

🔍 Want to See What’s Possible?

Let’s start with a Free Google Maps SEO Audit. I’ll review your current profile, rankings, and website visibility—then show you exactly what’s holding you back and how to fix it.

Get Started. Get Your Free GMB Audit.

Areas We Serve in Arizona

We’re based in Phoenix and regularly work across the Valley and statewide.

Phoenix (HQ) • Mesa • Tempe • Gilbert • Queen Creek • Chandler • Scottsdale

Local SEO Today

Local SEO Today - SEO Services Phoenix, 4435 East Chandler Boulevard, Phoenix, AZ, USA

Call or Text (623) 301-2237

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By Appointment

About Local SEO Today - Trusted SEO Company in Phoenix

Enhance your online presence and dominate local search with Local SEO Today! Our team of experts specializes in affordable and professional Search Engine Optimization (SEO) services for small and mid-sized businesses throughout Phoenix, Mesa, Glendale, Chandler, Scottsdale, Gilbert, Queen Creek, Paradise Valley, Cave Creek, and surrounding areas. With over 14 years of experience in SEO and digital marketing, we know what it takes to help your business grow and stand out in today's competitive market. 


Based in Phoenix and Tucson, Arizona, we understand the unique challenges and opportunities for businesses in Maricopa County and nearby regions. Our tailored local SEO strategies and custom website designs ensure your business gets found by potential customers nearby. Whether you're targeting customers in Scottsdale, Gilbert, or Cave Creek, we help you attract new leads and grow your revenue with optimized, user-friendly websites.


Are you ready to take your business to the next level? Let Local SEO Today help you achieve your online goals and grow your business with proven SEO and digital marketing strategies. Contact us today to learn how we can help your business succeed. Learn more about us.

Visibility You Can't Fake.

“I already rank #1 locally. I help other local businesses get there too.” - Sandra Owner at LST

Ranked #1 in Ahwatukee + South Phoenix for SEO Services

Common questions related to Search Engine Optimization

Search Engine Optimization (SEO) is the process of optimizing a website to improve its ranking and visibility on search engine results pages (SERPs). This is done by making changes to the website's content, structure, and technical elements, so that search engines can easily understand what the website is about and why it is relevant to a user's search query. SEO helps increase the quantity and quality of traffic to a website from search engines, ultimately leading to increased visibility, brand awareness, and sales.


Local SEO (Search Engine Optimization) is the practice of optimizing a business's online presence to increase visibility for location-specific searches. It is particularly useful for brick-and-mortar businesses or service providers that operate within a specific geographical area. For example, a local bakery or a plumbing service would benefit from Local SEO. The goal is to attract customers in close proximity to the business.

Local SEO includes strategies such as:

  • Optimizing your Google Business Profile (formerly Google My Business).
  • Targeting location-specific keywords (e.g., "electrician in Phoenix").
  • Building local citations (mentions of your business on other websites with your name, address, and phone number).
  • Earning positive customer reviews.
  • Using local structured data (schema markup) on your website.


Hyper-local SEO focuses on ranking businesses in very specific geographic areas, such as neighborhoods, districts, or even streets—rather than an entire city or region. While traditional SEO targets broader search terms (e.g., “best electrician in Phoenix”), hyper-local SEO hones in on ultra-targeted searches like “electrician near Ahwatukee Foothills” or “EV charger installer in Queen Creek.”

By optimizing Google Business Profile, location pages, and citations for micro-areas, businesses can appear in search results exactly where their customers are searching, increasing visibility and conversions.


While both Local SEO and traditional SEO aim to improve a website's visibility, they differ in focus and approach. Here's a breakdown of the key differences:

Target Audience

  • Local SEO: Focuses on attracting customers within a specific geographical area, such as a city or neighborhood.
  • Traditional SEO: Aims to reach a broader audience, often at the national or global level.

Keyword Focus

  • Local SEO: Prioritizes location-based keywords, such as “electrician in Phoenix” or “coffee shop near me.”
  • Traditional SEO: Optimizes for general keywords without geographic modifiers, like “best laptops” or “digital marketing strategies.”

Ranking Factors

  • Local SEO: Relies heavily on proximity to the searcher, customer reviews, citations, and the optimization of your Google Business Profile.
  • Traditional SEO: Focuses on high-quality backlinks, in-depth content, domain authority, and technical SEO aspects.

Search Results Appearance

  • Local SEO: Often appears in the "Local Pack" (map-based results) and localized organic search listings.
  • Traditional SEO: Displays primarily in traditional organic search results.

Goals

  • Local SEO: Drives local foot traffic or leads to a specific area.
  • Traditional SEO: Generates traffic, sales, or leads at a broader scale, often online-only.

By leveraging both strategies, businesses can target customers locally while also expanding their reach online.


Hyper-local SEO helps small and service-based businesses dominate their immediate area by appearing in Google’s local pack, maps, and organic search results. Benefits include:

✅ More visibility in “near me” searches (e.g., “Botox clinic near Chandler Heights”)
✅ Higher conversion rates—local searchers are often ready to buy
✅ Better rankings for multiple locations without needing a separate website for each
✅ Less competition—ranking for smaller neighborhoods is easier than ranking for an entire city

For businesses relying on foot traffic or local service areas, hyper-local SEO ensures potential customers find you first.


To optimize your business for hyper-local search results, follow these key steps:

🔹 Optimize Your Google Business Profile

  • Use exact service areas (not just city names)
  • Add local keywords in descriptions and posts
  • Regularly update photos, services, and Q&A

🔹 Create Location-Specific Pages

  • Include detailed neighborhood pages (e.g., “Best Plumber in Arcadia, Phoenix”)
  • Add maps, customer testimonials, and service details

🔹 Build Local Citations & Backlinks

  • List your business on niche and neighborhood directories
  • Get mentions from local news, blogs, and community sites

🔹 Encourage Local Reviews & Engagement

  • Request reviews from customers in different neighborhoods
  • Answer questions and post updates to stay active in local search results

By implementing these strategies, your business can dominate hyper-local search results and attract highly targeted customers.


Local SEO is essential for:

  • Restaurants, coffee shops, and bars.
  • Medical clinics and spas.
  • Home service providers (e.g., electricians, plumbers).
  • Retail stores.
  • Legal services, accountants, and bookkeepers.


Yes! Businesses can combine both strategies to maximize their reach. For example, a small chain of restaurants can use Local SEO to attract nearby diners while using Traditional SEO to build brand awareness and attract tourists.

Need help with your Local SEO strategy? Contact Local SEO Today to dominate your local market!


Improving your website's ranking on search engines involves a combination of on-page optimization, off-page optimization, and technical optimization. On-page optimization involves optimizing the content and structure of your website, such as including relevant keywords, improving website structure and navigation, and creating high-quality, engaging content. Off-page optimization involves building high-quality backlinks to your website, which helps demonstrate its relevance and authority to search engines. Technical optimization involves making changes to the technical elements of your website, such as improving website speed, ensuring mobile-friendliness, and improving website security.


Keywords are words or phrases that describe the content of your website and are used by search engines to understand what your website is about. Including relevant keywords in your website's content, meta tags, and other elements helps search engines understand the context and relevance of your website to a user's search query. However, it's important to use keywords in a natural and relevant way, and to avoid keyword stuffing, which can harm your website's ranking.


Keyword research is the process of identifying the keywords that are relevant to your business and are being used by your target audience to find the products or services you offer. There are several tools that can help with keyword research, such as Google Keyword Planner, SEMrush, and Moz Keyword Explorer. You can also use Google's search suggestions, competitor analysis, and customer feedback to identify keywords. Once you have identified a list of keywords, you can use them in your website's content, meta tags, and other elements to help search engines understand the context and relevance of your website.


On-page optimization refers to the optimization of the content and structure of a website to make it more search engine friendly. This includes optimizing the website's content, including relevant keywords, using heading tags, creating high-quality and engaging content, and optimizing website structure and navigation. On-page optimization is important because it helps search engines understand what your website is about and why it is relevant to a user's search query, which can improve your website's ranking and visibility on search engine results pages.


Off-page optimization refers to the optimization of elements outside of your website that can impact your website's ranking on search engine results pages. This includes building high-quality backlinks to your website, which can help demonstrate its relevance and authority to search engines. Off-page optimization is important because it helps search engines understand that other reputable websites consider your website to be a valuable resource, which can improve your website's ranking and visibility on search engine results pages.


Backlinks are links from other websites that point to your website. They serve as a vote of confidence in the eyes of search engines, indicating that other websites consider your website to be a valuable and relevant resource. The more high-quality, relevant backlinks that your website has, the higher it is likely to rank on search engine results pages. However, it's important to focus on building high-quality backlinks from reputable websites, rather than a large number of low-quality backlinks, which can harm your website's ranking.


Content plays a crucial role in SEO, as it helps search engines understand what your website is about and why it is relevant to a user's search query. Content should be well-written, informative, and relevant to the topic of your website. It should also include relevant keywords, but in a natural and non-spammy way. High-quality, engaging content can also improve user engagement and encourage users to stay on your website for longer, which can help improve your website's ranking on search engine results pages.


Tracking your SEO progress and measuring success involves monitoring various metrics, such as website traffic, search engine rankings, and conversion rates. There are several tools that can help with this, such as Google Analytics and Google Search Console. By regularly monitoring these metrics, you can identify areas of improvement, make changes to your SEO strategy, and track the impact of these changes on your website's ranking and visibility on search engine results pages.


Some common SEO mistakes to avoid include keyword stuffing, neglecting mobile optimization, having a slow website, not having unique and engaging content, having poor website navigation, neglecting the use of header tags, and not regularly monitoring and updating your website. By avoiding these mistakes, you can ensure that your website is optimized for search engines, and that you are maximizing your chances of ranking well on search engine results pages.


We proudly serve businesses throughout Phoenix, including the following neighborhoods and districts: 

A
A-M Ranch, Adobe Highlands, Adobe Hills, Aguila, Ahwatukee Foothills, Alhambra, Alta Vista, Alvarado Historic District, Amber Hills, Arcadia, Arcadia Lite, Arlington Estates, Ashland Place, Ashler Hills Ranch.

B
Bel Air, Bellair, Ben-Jo Estates, Biltmore Area, Biltmore Highlands, Black Canyon Heights, Booker T. Washington, Braewood Park, Brandywine, Brentwood Historic District, Broadway Estates.

C
Cactus Gardens, Camelback East Village, Camelback Gardens, Camelback Ranch, Camelback Vista, Campo Bello, Canyon Creek Deer Valley, Carefree Crossing, Cavalier Estates, Central Avenue Corridor, Central City South, Centura West, Century Club Estates, Chateau Thierry, Cimarron Ridge, Citrus Acres, Colina del Norte, Continental North, Coral Gables Estates, Coronado Historic District, Cottonfields, Country Club Acres, Country Gables, Country Life Homes, Country Ridge.

D
Deer Valley, Del Monte Village, Del Monte Village North, Del Rey, Desert Foothills Estates, Desert Peak, Desert Pines, Desert Ridge, Diamond Creek, Dobbins Creek, Dobbins Crossing, Dobbins Point, Downtown Phoenix, Dove Valley Ranch.

E
Eagle Ridge, East Citrus Acres, East Morningside, Eastlake Park, Encanto Village, Encanto-Palmcroft Historic District, Estrella Mountain Village, Estrella Northwest, Estrella Park.

F
Fairwood, F.Q. Story Neighborhood Historic District.

G
Garfield Historic District, Golden Gate Barrio, Grand Avenue, Grant Park, Greenbrier.

H
High Street.

I
Indian Bend.

J
Johnson Ranch.

K
Kierland.

L
Laveen Village, Liberty, Lower Arcadia.

M
Maryvale, Metrocenter, Moon Valley, Mountain Park Ranch.

N
New Village, North Gateway, North Mountain Village, Norterra.

O
Okemah, Phoenix.

P
Papago Park Area, Paradise Valley Village, Piestewa Peak, Preserve at Boulder Mountain, Pyramid Heights.

R
Raintree Gardens, Rancho Alta Vida, Rexmere Heights, Ridgewood Acres, Riordan Ranch, River Walk Villages, Rogers Ranch, Roosevelt Historic District, Roosevelt Row Arts District, Roosevelt Place East, Ryland at Heritage Point.

S
Saddle Rock Hills, Sandahl Homes, Seven Palms Mobile Home Estates, Shea Heights, Shea North Estates, Sheely Farms, Sienna Vista, Siesta Village, Silva Mountain, Sky Harbor, Sonoran Foothills, South Mountain Heights, South Mountain Resort, South Phoenix, Southern East, Southern Views, Southland, Spanish Mountain Estates, Spanish Wells, Stardust Skies, Stetson Hills, Stetson Valley, Story Historic District, Sun Sand, Sunburst Farms, Sundance Villas, Sunland Village, Sunny Slope, Sunridge, Sunset Knoll, Sunnyslope Mountain Area, Sunnyslope Historic District, Sunset Shadows, Sunterra.

T
Tatum Highlands, Tatum Ranch, Terracina, The Preserve, The Pointe, Thunderbird Heights, Thunderbird Valley, Tierra Buena, Tolleson Farms, Trailside Point.

U
Uptown Phoenix, University Park, Urban Gardens.

V
Valencia Park, Valley View Estates, Vanderbilt Farms, Vernon Avenue Historic District, Villa de Paz, Village Meadows, Vista Income Estates, Vista Montaña.

W
Washington Park, West Phoenix Estates, Westwood Village, Windsor Square Historic District, Willo Historic District, Winship House District, Woodlea Historic District.

Y
Yaple Park Historic District.


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Awarded Top SEO Company in Phoenix 2024

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Local SEO Today

4435 East Chandler Boulevard, Suite 200, Phoenix, Arizona 85048

(623) 301-2237

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